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VOGUE·GQ·Harper's Bazaar·Elle·Esquire·WWD·Vanity Fair·VOGUE·GQ·Harper's Bazaar·Elle·Esquire·WWD·Vanity Fair
Why Nueva
A fragrance that earns the compliment.
Every Nueva benefit is a deliberate choice — the kind you can smell, feel, and notice on hour ten.
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12-hour wear
Skin-tested longevity backed by 120+ verified wear-tests.
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23 natural ingredients
Sourced from regenerative farms in France, Laos and Madagascar.
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Clean & vegan
No parabens, phthalates, dyes, or animal testing. Ever.
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Small-batch craft
Composed in small batches with 23 natural ingredients from regenerative farms.
How It Wears
Twelve hours.
Three moments.
A composition designed to evolve — bright at the start, intimate at the close.
Shop Nueva1
0 – 15 min · The opening
Bright. Confident. A door opening.
Calabrian bergamot, saffron and crushed black pepper. The first thing anyone notices.
2
15 min – 2 h · The heart
It becomes yours.
Six-year-aged oud, smoked leather and night jasmine settle onto the skin.
3
2 – 12 h · The trail
Long. Warm. Unforgettable.
Mysore sandalwood, amber, Madagascan vanilla and soft musk — the part people remember.
Shop
Noir, Rouge, or both.
Three ways to wear Nueva — each bottle composed in Grasse with 23 natural ingredients.
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One scent. Composed to be remembered.
Small-batch Eau de Parfum from Grasse — 23 natural ingredients, twelve hours on skin, worn by people who don't repeat themselves.
Shop NuevaQuestions
You asked. We answered.
How long does one bottle last?
A 50 ml bottle of Nueva contains roughly 600 sprays. Worn daily with 3–4 sprays, one bottle lasts most customers 5–7 months.
What's the difference between Noir and Rouge?
Same composition, two expressions. Noir leans into oud, leather and vanilla — deeper, designed for evening. Rouge brings raspberry, rose and amber — warmer, easier to wear in daylight.
Is it unisex?
Yes. Nueva is composed without a gender brief. Both variants wear beautifully on any skin.
When will my order arrive?
We ship to the United States only. Standard delivery arrives in 3–5 business days. Shipping options and rates are shown at checkout.
What if I don't love it?
See our returns policy for eligibility and how to start a return. You can also email nuriyaqub97@gmail.com and we'll help.
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